VIDEO | BRAND | MOTION | AI CREATIVE SYSTEMS
I connect video production craft, brand storytelling, motion, creative operations, and AI-assisted workflows to help high-output teams turn complex ideas into clearer direction, faster iteration, and stronger creative.
Currently leading creative operations, video production, campaign execution, and AI-assisted workflows at FOX Corporation for FOX 5 Atlanta and FOX LOCAL Atlanta.
Runway is hiring for more than a traditional Creative Director. You need someone who can shape campaigns, brand direction, content production, and creative systems while understanding how AI is changing the speed, craft, and possibility of the work.
That is the work I have been building toward for years.
I build the workflows, review cadences, dashboards, automations, and creative operating systems that help fast-moving teams stay aligned, make sharper decisions, and keep creative quality visible from concept through final delivery.
100+ annual creative projects across broadcast, streaming, digital, social, sports, sales, programming, and brand campaigns.
I am not leading creative from a distance. I have spent my career writing, directing, producing, editing, planning shoots, shaping concepts, managing post-production, and delivering finished creative across fast-moving platforms.
Emmy-winning work across promos, campaigns, longform series, social-first formats, CTV, mobile, sports partner creative, and visual identity.
I use AI as a creative and operational layer, not a novelty. I apply AI-assisted tools across concept development, generative production, editorial support, workflow design, automation, deliverables, and campaign execution while keeping human taste, judgment, and craft at the center.
FOX AI Champions task force member; built automated Gemini API workflow delivering daily leadership briefings.
A few examples of how I turn creative, operational, and AI workflow problems into working systems.
I built and maintain a structured Google Workspace project dashboard that functions as the team’s single source of truth for active work, owners, deadlines, status, deliverables, priorities, and review needs. I use it to run creative triage, clarify ownership, surface risks, and keep high-volume production work moving across departments.
Designed an automated workflow that scrapes dozens of Georgia media outlets and community forums, aggregates results via Gemini API, and delivers a curated daily briefing to senior leadership inboxes, including the SVP/GM, VP News Director, and VP of Creative. Fully automated, no manual assembly required.
Built production-ready Google Workspace tools using Apps Script and custom HTML modals for guided workflows, repeatable actions, team updates, approval support, and faster project visibility inside existing systems.
Apply AI-assisted tools and reusable prompt systems to pressure-test concepts, draft and refine copy, generate alternate messaging directions, structure feedback, support editorial production, and help teams iterate faster while keeping human judgment and production craft at the center.
The systems matter because the output still has to move, perform, scale, and deliver results.
13M+
FOX LOCAL installs
7M+
Unique viewers
4B+
Minutes watched
100+
Annual creative projects
200M+
TikTok views from a repeatable social-first format
4B+
Promo video impressions across broadcast, streaming, and digital campaigns
Metrics reflect FOX 5 Atlanta / FOX LOCAL creative, promotional, and platform-support work.
A snapshot of the craft side of the work: brand storytelling, directing, editing, campaign production, streaming, social, sports, motion, and visual identity.
The reel shows the work. The systems above show how I help teams make more of the right work, faster.
A few examples where production craft, creative direction, AI workflow, and platform strategy came together.
Helped lead creative production and campaign execution for FOX LOCAL CTV and mobile growth in a top-performing market, contributing to 13M+ installs, 7M+ unique viewers, and 4B+ minutes watched across Roku, Apple TV, Amazon Fire TV, iOS, and Android.
Created the original TikTok daily news brief video format and led team execution, building a repeatable social-first template that generated 200M+ views, including one 43M+ view video and several reaching the millions.
Executive produced, directed, wrote, edited, and art directed the pilot series, developing the creative approach, production plan, editorial structure, visual identity, and opening sequence from scratch.
Led creative campaigns and video work for major sports and brand partners including the Atlanta Falcons, Atlanta United, and the University of Georgia Bulldogs.
The throughline: make the work sharper, easier to move, easier to understand, and harder to drop.
01
Teams move faster when ownership, deadlines, feedback, priorities, and creative direction are not trapped in side conversations.
02
Operations and AI should make creative better, not flatter. Process has to serve the work.
03
AI is useful when it reduces manual lift, sharpens thinking, speeds iteration, improves communication, or opens new creative possibilities. Not when it creates extra noise.
04
The job is not only knowing what is stuck. It is helping the team get unstuck and making the next move clearer.
Bringing video craft, creative leadership, AI workflow fluency, and systems thinking to teams moving fast across brand, motion, social, streaming, sports, and campaign creative.